“We see ourselves as the AI team for our customers, because many of our customers cannot really afford to have an internal AI team”
♫
Said on Founder Mode
“To really rally these different teams… focus on the customer, the buyer”
John Rockhold · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Spotlight's John Rockhold on influence orchestration: why earned authority now outweighs owned content
Play from 27:12
27:12
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What was described
Rallied multiple internal teams (analyst relations, customer marketing, etc.) around the common goal of winning over the buyer
Said nearby on the same subject
“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”
♫
Said on Think Like an Owner
“They had about 30 people at first, 15 back office… now the company is at 62 employees with only five back office staff… they opened up a claims team, underwriting, carrier relations, etc.”
♫
Said on Profiles in Risk
“If you set yourself a goal around improving sleep consistency, for example, and you are tracking that, that is a behavior that's actually very easy to change over time.”
SB
Sophie Bostock
ZOE Science & Nutrition ·
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