“They had five hours to do three problems they did seven they built seven actions in seven hours”

Punk CX: Customer Experience Insights with Adrian Swinscoe · Inside NAB’s Customer Brain: Scaling 1-to-1 Personalisation with Agentic AI - Interview with Jessica Cuthbertson of NAB

Play from 37:59
37:59

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What was described

held a five-hour in-person ideation session, gave participants three customer problems and asked them to build actions, resulting in seven actions

5 hours, 3 problems, 7 actions

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