Banner Health · Healthcare Rap · CEO SPOTLIGHT SERIES: Amy Perry, Banner Health (#537)
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define success as achieving a margin of two cents on the dollar (i.e., 2% profit) to avoid gouging while cross-subsidizing
2 cents on the dollar
“They aren't as hung up on defining success as how much checkout they have in their commerce system... define success metrics within those three strands”
“Celtic knot, as I like to describe it, with data enrichment, discovery, and checkout... define success metrics within those three strands, conversion rate, optimization... skyrocket”
“We like to think of the company… as dollars and cents… it gets people's attention… you see the risk number go down.”
“We might get five cents in the dollar.”
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