“There is not one person involved in that self-assessment. There's multiple people. They know different things and are aware of different processes and policies.”

“She advises to make sure there are clearly defined roles and assign ownership for strategy, project management, marketing, sales, etc.”

“The people who are randomly assigned to talk to strangers turn out to be happier at the end of their commute than people who don't talk to strangers”

“If we can get 6,000 people and maybe 8,000 people or 10,000 people, whatever we become, activated to the point where they change their role in the world and the way they feel about that role”

“People really do follow people rather than brands… Nine times out of 10, it's going to get more views, more reactions, you know, more impressions from the person's profile.”