“We bought the UFC for $2 million… and sold it for $4.025 billion.”
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Said on Tony Robbins Podcast Daily
David Senra · Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO
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Bought the UFC for $4.2 billion, describing it as the cheapest price paid for the sport
$4.2 billion
“We bought the UFC for $2 million… and sold it for $4.025 billion.”
“The UFC was purchased for $2 million... if the Lakers sold for $12.5 billion, then the UFC is worth $50 billion”
“Thomas Bravo led the deal. The purchase price was $12.3 billion… financed with $4.6 billion in the syndicated first lien loan… 37% of the purchase price was funded with debt.”
“‘The promoters halved the price… the $11 might have to be lowered… bankers were considering recutting the price… as low as $6’”
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