“The mini assessment is where we spend 10 minutes talking to a business owner, pulling out one pain point and then prescribing one opportunity area”
CG
Corey Ganim
7-Figure Leap with Dustin Riechmann ·
“You have to spend time with the different stakeholders ... understand the challenges they have ... then you build a strong business case ... it's all about value selling”
Charlotte Delafosse · Inside The Pipeline: B2B Sales and GTM · 21. Charlotte Delafosse, Regional Sales Director at Navan - From Four Seasons Hotels to Tech Sales, Cold Calling by Persona, and Why AI Won't Replace the Room
Play from 21:59
21:59
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What was described
Spend time on site meeting multiple stakeholders (EAs, finance, accountants, salespeople) to understand pain points and build a strong business case
Said nearby on the same subject
“Talk about the, look, can I just clarify what I understand your problem you're worried about now? … That helps build that business case.”
♫
Said on Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth
“I would go in there, spend a little time with the ad director ... pick up 15, 20, 50 salespeople ... margins were exceptional”
JF
Jim Fitzgerald
Built to Sell Radio ·
“Our Texas data literacy program and resource guide are strong starting points. They give agencies a framework they can use to build training”
NC
Neil Cook
CDO Magazine Podcast Series ·
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