“We’ll run some ads… on Google, on Facebook and Instagram… patients are spending time and are making decisions”
“One of the best investments you can make right now in marketing is case studies on work you've done and radiating out who you stand for as a practice”
Eric Hubbard · The Best Practices Show with Kirk Behrendt · 1112: The Patients Your Marketing Report Can't See: How AI Is Quietly Changing Dental Patient Flow - Eric Hubbard
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What was described
Shift marketing spend from Google search ads to creating case studies, walkthrough videos, and values-based content that showcase the practice’s approach and patient stories
Said nearby on the same subject
“We've grown 100% organically. It has been all through my content. We did just start Google ads a week ago”
“I have AI simulations that they have to do. There's AI case studies they have to create with an AI to give me.”
“Getting a system to curate reviews, to solicit them from your patients, and then to use them in your marketing… helps not just with findability for Google, but for AI citations”
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