All Things Internal Audit · Transforming Audits Through Automation and AI
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use causal inference to statistically measure the association between a cause and an effect for remedial actions
“We use media mix modeling to understand both the effectiveness of channels and the effectiveness of message messaging. We measure everything.”
“I use a simple formula called story action, story action, story action, meaning I tell a story and then I give you the action you can do.”
“We’re calculating probabilities of default… using Mertens’ model… small caps load highly on this default measure, and when default risk rises the effect becomes more pronounced.”
“They have access to Nielsen, and so they'll be able to provide us with some really good statistics”
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