“We basically have a four-pronged strategy, the first of which is literacy and adoption. So we want to get our employees as literate as possible and as comfortable using the tools as possible.”

“But the training piece has gotten so incredible that on the first day, the employee can log in, get set up on Know, and it's like having a training partner in your hand through the curated content that we've delivered.”

“We don't have adoption issues for the core AI tools. I think if you take people out of vacation, like 94% of the people use these tools weekly, right?”

“In 2025, early, we were around less than 40% adoption... we were able to reach almost 100% of the people using these AI coding tools.”

“AI showed up, I spent my entire life prompting creative teams and strategy teams and artists and writers. And now I can use AI to do what I used to do with 120 employees. And I can bring clients, massive ideas and insights and strategies for growing their business. And I do it with with two people.”