The Knowledge Project · How to Get People to Say Yes | Ryan Serhant
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Leveraged early Instagram (2013) and early YouTube to build a personal brand that turned content into a real-estate distribution funnel
“You can repurpose YouTube videos into SEO optimized blog posts, into short form clips that are SEO optimized for TikTok, Instagram, YouTube shorts, into email newsletters, and other variations of short form content.”
“I made a very quick early call that I wasn't going to jump into TikTok. I just thought it's too much. It's only me. I can't do all that. So I had Instagram and Facebook.”
“I put about $2,600 into that house, did all of the work myself watching YouTube videos…sold that in early 2014 for about $60,000.”
“The thing that enabled early growth was influencer content and paid ads. And so we just simply scaled what we knew.”
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