“The thing that enabled early growth was influencer content and paid ads. And so we just simply scaled what we knew.”

“The content ablation idea comes from the users what what instead of adding to the content what if we removed things i didn't think of that so that came from the users”

“It's got around 252.5 million users in about a year and a half. We've not had any paid advertising for it. It's just word of mouth.”

“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”

“Project Freta is an attempt to solve that at cloud scale, to make it so that when defenders acquire defensive signals, right, telemetry signals about what's happening in computers, they don't do it with software that can be removed or tampered with. They do it by acquiring signals from cloud hardware.”