Peter Rota · Found in AI: AI Search Visibility, SEO, & GEO · Are AI Visibility Tools Measuring the Wrong Things?
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Propose a KPI hierarchy: recommended → mentioned → cited
“The KPI should not be how visible we are. It should be how commercially valuable is that visibility… track which questions triggered the mention, what competitors appeared with us, which sources influenced the answer.”
“Then run those questions across platforms such as ChatGPT, Gemini, your AI Google overview… look at which competitors are recommended, which websites are cited.”
“Around 30% of all of our purchases… citing them either coming from someone recommending… seeing someone in an event who was wearing it”
“It was better for engagement KPIs, but it wasn't necessarily better for conversion KPIs… it came back to revenue.”
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