Eric Hubbard · The Best Practices Show with Kirk Behrendt · 1112: The Patients Your Marketing Report Can't See: How AI Is Quietly Changing Dental Patient Flow - Eric Hubbard
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Advise dentists to spend marketing time talking about what they care about rather than showcasing clever stories or company achievements
“They're spending money on a one-off engagement and it says paid partnership versus you can post unlimited times about your company and it doesn't say paid partnership so the algorithm doesn't flag it.”
“She explains that salons talk about foiling patterns which clients don’t care about; they want basic advice that AI users type in.”
“We spend the most time talking about the thing that differentiates us the least, which is what we do”
“People are writing me not with what they think about the story, but what their personal chatbot thinks about the story”
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