“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”

“I just go, write me three paragraphs. You got to get the book in three paragraphs. Treat it like hardcover, flat copy. Two or three paragraphs on what the book is, what the subject is, and one paragraph on why you're the perfect person to write this book.”

“I use Gemini ... Give me a first opening paragraph ... it helped me with the first paragraph ... I would say that that has saved me a lot of time.”

“We ran an ad that insulted our customer… sales went down 20% versus the planned 15%”

“‘Our website is set up that depending on your location, you will see what is available… same with our Google and meta advertising - location specific.’”