“To have the same name, address, and phone on every directory where it shows up. So that would be, as I have mentioned here, Google Business, Profile, Bing, Apple Maps, Avogustia, Lawyers.com, everything.”

“Pick one exact version of your name, address, and phone number… make your website, your Google business profile, and your main directory listings all match it. Then add local business schema.”

“Mentions about awards and case studies and use them on wherever we're listing the business online along with their images and the correct name address phone number etc of the business and making sure all the information about the brand is consistent across the web”

“When you think of a category, 98% think of Coca-Cola, Apple, Google, etc.”

“In about a minute, it went out there, scraped a bunch of information from Google Maps, Google, Yelp, all these different channels, and found 100 different plumbers within that market”