“What i recommend to companies um is having a costs page a clear costs page having reviews page having a case study page having a testimonials page having accreditations page having an awards page and a brand ssot page”

“Swap the stock photos for real ones… Add two or three recent projects to your key pages… Put real reviews on the page.”

“She rewrites her page titles so they say what each page is about and that she's in Box Hill.”

“Look for searches where you're getting plenty of impressions, but not many clicks, and you're sitting somewhere on page one or page two.”

“Conversion rate typically is better going to a custom landing page… the landing page usually wins.”