“They disclosed it… 55 in cash and 36 earn out… earn out is tied to revenue plus EBITDA… milestones counted every six months”
Built to Sell Radio · Ep 568 Walked Away From $38M, Sold to Fiverr for $91M
Play from 48:11
48:11
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What was described
structured the sale to Fiverr with $55 M cash up-front and $36 M earn-out tied to revenue and EBITDA milestones every six months
$55 M cash, $36 M earn-out, milestones checked semi-annually
Said nearby on the same subject
“The trail commission structured usually it's between 0.15 to 0.175 um and then the upfronts are anywhere between sort of 65 to 75 points up front as well so like it's decent and but because everything pays trail like every million bucks you draw down like it's straight on to your straight onto your recurring revenue book”
“We would pay them out early prior to all of the revenue stream coming in… we’re going to pay X up front in order for these sales reps to come work for us.”
“You have to invest in that inventory up front... six to eight week lead time... could be 12 or 14 months... financing inventory for six to eight, nine months before it starts coming back”
GK
Gary Kleinman
Honest Ecommerce ·
Hard number10,000-100,000 units; 6-8 week lead time for established product, 12-1…Share this moment
“The deal structure did not include a seller carry or earn out… because of the close relationship with the lender.”