“Treat the invitations on your website like you were treating a barbecue invitation and far more people will get in touch with you”

Bob Gentle · Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Is 'Get In Touch' Costing You Mortgage Leads? Featuring Bob Gentle

Play from 2:15
2:15

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Replace the generic "get in touch" CTA on a website with a specific, low-threat invitation like "join our barbecue"

Said nearby on the same subject

“When someone gets in touch, ask them how they found you and whether they read anything on your website first.”
TB
Tristan Brunsden
SEO Tips ·
Why it worked Share this moment
“People do not get invited back to elite circles because they take great notes. They get invited back because they take the advice on Friday and generate $100,000 with it by Monday.”
PA
Paul Alex
The Level Up Podcast w/ Paul Alex ·
Hard number $100,000 Share this moment
“Alpha generation for the CTA space for the past 27 years, about 330 basis points. That's at the very high end of hedge fund strategies”
AB
Andrew Beer
Top Traders Unplugged ·
Hard number 330 basis points Share this moment
“I call it contrary and tactical alpha. Cause I actually liked, I like the term CTA. It kind of rolls off the tongue.”
AB
Andrew Beer
Top Traders Unplugged ·
Why it worked Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.