“Every flower order has two people in it, the sender and the receiver… one sale, two touch points, and then it continues to change from there.”

Daily Blooms, Courtney · Add To Cart: Australia’s eCommerce Show · The Friendship Index. How Daily Blooms Turns One Order Into Three | #672

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What was described

Commissioned an outside firm to model the "friendship index" - tracking sender, receiver and subsequent referrals

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“‘...the friendship index... a friend gifts another person... that friend will then buy a third person... advertising to two instead of one.’”
DB
Daily Blooms
Add To Cart: Australia’s eCommerce Show ·
Why it worked Share this moment

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