Shelf to Scale · The $200 Amazon Test Every CPG Founder Should Run First
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Redesigned packaging to be retail-ready (premium glass bottles, tweaks for shelf appeal) after noticing online-only packaging didn’t work on shelves
“I literally just copied websites and said, okay, this software company, Jira, has three packages. I'm going to put three packages on my website. And it just accidentally worked out.”
“We realized it was easier if the second facility just packaged everything ... they didn’t inform finance that they were shifting product”
“We're not talking dozens of packages. We're not talking hundreds of packages. We're talking tens of thousands of packages. So, Lightwell, 20,000 people and $5 billion.”
“It's better to package, get a package deal where you agree to a certain price for deliverables.”
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