“‘Vendors start at the bottom… you need both ways… champion says…’”
♫
Said on Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth
“‘Warm introduction… coming through champions… is important… they say… we’ve got a gap… are we thinking about doing something…’”
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO
Play from 14:39
14:39
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What was described
uses warm introductions via internal champions to get vendor conversations started with CISOs
Said nearby on the same subject
“If you have a warm introduction... that's the case 70% of the time, it's quite valuable.”
ET
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Capital Allocators - Inside the Institutional Investment Industry ·
“The undefeated heavyweight champion of the world is do nothing… continue to allocate resources towards the things that are getting us the highest return.”
♫
Said on The Game with Alex Hormozi
“We've raised capital… from introduction to giving us a cheque, have been as quick as six to seven weeks”
HC
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