“To put this move to work, find a scene where your character gets something she wants. Then ask, what did it cost her? If the answer is nothing, can you make her pay? Small is fine.”

“To put this move to work, ask, what is my character best at? Then ask, where could that strength lead her astray? Let her be wrong in a way that costs something.”

“Why she deleted all her recurring revenue to make every member a lifetime member, while her founder friends told her she was crazy”

“She makes fun of Titanic… It is an act of self-satire… It makes her give out some of her shoes… It is incredibly funny.”

“I would call Jeanette’s manager and explain the call… I find that disturbing because it took 50 people behind Jeanette to make her look that successful… I would get a call and say your company’s amazing… I would ask who is your project manager? … I call Susie and her manager and say you did an amazing job.”