“It could be sexier by speaking rather than in a scientific tone, in a human emotional tone… Scarlett Johansson… glamor… public statements”
MC
Michael Patrick Clarkson
Future of Life Institute Podcast ·
“We stopped talking to people like we're in a college science class… those campaigns are doing like 5x more than they were before”
The Watson Weekly: eCommerce Strategy & News · A Mattress Brand Grew 68% in July While the Category Shrank
Play from 6:18
6:18
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Changed marketing messaging from scientific/technical tone to more relatable language
5x
Said nearby on the same subject
“We have what we call a 52 week marketing campaign…we change up their content and their messaging, seasonal or quarter.”
♫
Said on Bridge Out Ahead
“We’re also giving… a free sales and marketing message makeover… the biggest thing founders get wrong is straight up messaging”
AB
AI Boss Brains
AI Queens: Smart AF AI Tools, Automation, & Business Tips with Erika Stanley ·
“Take a look at your marketing and your communications and eliminate both the gobbledygook language that you're using as well as the stock photographs”
DS
David Meerman Scott
Tony Robbins Podcast Daily ·
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