The Entrepreneurs · What South Tyrol can teach the world about doing better business
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developed the Siturol brand from a destination brand to a region brand, adding three core excellences (tourism, food, innovation) to represent broader high-quality sectors
“…if I'm representing one brand in that category, I can't represent… a competitor brand… you end up with a real relationship that's meaningful… it converts much more significantly for the brand.”
“We are connected in Slack, we have apps that we are also connected, they are embedded in their team. So we represent their brand, when we source for them, we use their brand name, we were not an agent who put a percent of commission on top of sourcing something”
“They promoted it. They sold it at a premium price. They celebrated it with their employees and it spurred on more brand new innovations.”
“When someone invites your brand or you invite their brand to collab… that piece of content is showing up on both grids”
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