“If we ask, let's say, a great retailer like Staples to fund pen recycling in their stores as we do, for example, in Canada, we need to show them that that's going to drive more foot traffic into the store than the cost of the pen recycling”

Entrepreneurs on Fire · 25 Years of Recycling the Unrecyclable: Turning Worm Matter Into a $43M Global Empire with Tom Szaky

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ask a retailer like Staples to fund pen recycling in their stores and demonstrate that it drives more foot traffic than the cost of the program

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