“Verbatim

Watch a live advisory teardown of a real founder's offers

The Verbatim Live Teardown, from Verbatim by The Art of Service, is a free online session that reads one volunteer founder's offers against what operators said on 900+ business and technology podcasts, live. Viewers see buyer pains, recipes that worked and new lanes, matched to real offers. Register your interest to get the dates by email, or volunteer your own business. Verbatim Advisory One brief does the same privately for USD 497, delivered within two business days.

Register interest Get one brief, USD 497

Updated

This is for you if

A demand agency: 250 webinar signups, 30 demos booked, over 10 percent
“We just ran a webinar for one of our clients and we had about 250 signups and they booked 30 demos. So that's over a 10% conversion rate.”
♫
Said on The Dave Gerhardt Show (from Exit Five)
Hard number 250 sign-ups, 30 demos, 10% conversion rate Share this moment

Framework

The Teardown Table

It shows how one offer is laid on the bench and evidence from the library is pinned to each of its edges.

The Teardown TableIt shows how one offer is laid on the bench and evidence from the library is pinned to each of its edges. Offer: One thing the founder already sells, laid on the bench. Pain matched: A buyer pain the offer already solves, played at the second. Recipe: A delivery recipe that worked for someone, with its numbers. Lane: A new lane the same offer could serve. Next move: What to do first, with the evidence attached.Offer: One thing the founder already sells, laid on the benchOfferOne thing the founder alreadysells, laid on the benchPain matched: A buyer pain the offer already solves, played at the secondPain matchedA buyer pain the offer alreadysolves, played at the secondRecipe: A delivery recipe that worked for someone, with its numbersRecipeA delivery recipe that worked forsomeone, with its numbersLane: A new lane the same offer could serveLaneA new lane the same offer couldserveNext move: What to do first, with the evidence attachedNext moveWhat to do first, with theevidence attachedThe Teardown TableIt shows how one offer is laid on the bench and evidence from the library is pinned to each of its edges. Offer: One thing the founder already sells, laid on the bench. Pain matched: A buyer pain the offer already solves, played at the second. Recipe: A delivery recipe that worked for someone, with its numbers. Lane: A new lane the same offer could serve. Next move: What to do first, with the evidence attached.Offer: One thing the founder already sells, laid on the benchOfferOne thing the founder alreadysells, laid on the benchPain matched: A buyer pain the offer already solves, played at the secondPain matchedA buyer pain the offer alreadysolves, played at the secondRecipe: A delivery recipe that worked for someone, with its numbersRecipeA delivery recipe that worked forsomeone, with its numbersLane: A new lane the same offer could serveLaneA new lane the same offer couldserveNext move: What to do first, with the evidence attachedNext moveWhat to do first, with theevidence attached
A workbench: the offer card sits in the middle, and a matched pain, a recipe, a lane and a next move are pinned around it.

What happens in a live teardown?

  1. One volunteer founder names the offers they sell. The teardown works from real offers, never a made-up example.
  2. Each offer is read against the Verbatim library on screen. For every offer, the session looks for a buyer pain it already solves (Signal A), a delivery recipe that worked with numbers (Signal B), a new lane (Opportunity) and a traffic recipe (Signal T). Every moment is played from the second it was said.
  3. The founder leaves with a next move for each offer, and viewers see how a Verbatim Advisory is put together before deciding whether to order one.

The session is free and online. We do not promise a fixed day, a host or a recording. Dates are emailed to people who register their interest.

How do I volunteer my business for a teardown?

Choose "Volunteer my business for a teardown" on the form below, add your website and a line on what you sell. The teardown suits founders, consultants, coaches, agencies and advisers who sell a defined set of offers, because the match works offer by offer.

One business is torn down per session, so not every volunteer is picked and we do not promise a slot. If you would rather not have your offers read in front of other people, or you want the full version now, Verbatim Advisory One brief does the same work privately for USD 497. It is delivered within two business days, read by a person before it is sent, and every quote links to the second it was said. A full, unedited sample, written for Verbatim itself, is at /advisory/sample.

Register interest in the live teardown

Leave your details and the dates of upcoming teardowns are emailed to you; volunteers are contacted before a session.

We use your email only to reply about this. See our privacy policy.

Frequently asked questions

Who gets torn down?

One volunteer founder per session. We look for a business with a defined set of offers, because the Verbatim teardown matches evidence offer by offer. Founders, consultants, coaches, agencies and advisers fit best. Volunteers apply on the register form on this page, and the business chosen for each session hears from us by email before the date.

Can I volunteer?

Yes. Choose "Volunteer my business for a teardown" on the form, add your website and what you sell. One business is read per session, so we do not promise every volunteer a slot. If you are not picked, or want it done privately, Verbatim Advisory One brief covers your offers for USD 497 within two business days.

Is it recorded?

We do not promise a recording. The Verbatim Live Teardown is a live online session, and the dates are emailed to people who register their interest. The moments it draws on stay in the library: Verbatim Free lets you search the last 7 days and play every quote at the second for USD 0, and the sample Advisory is free to read.

What is the One brief?

Verbatim Advisory One brief is a private written brief about one business, built from what operators said on 900+ podcasts. It covers buyer pains your offers already solve, delivery recipes with numbers, new lanes, traffic recipes and a short Build Agenda. It costs USD 497, is delivered within two business days and is read by a person before it is sent.

What does it cost?

Watching the Verbatim Live Teardown is free, and volunteering your business is free. The private version, Verbatim Advisory One brief, costs USD 497 once. A Monthly brief is USD 297 a month and can be cancelled at any time. If a link in a brief is broken or an attribution is wrong, we refund.

See the evidence before you buy

Register your interest and the dates come by email. When you want your own offers read privately, One brief is USD 497.

Register interest

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