“We saw that 42% of all of the accounts that we targeted actually had VP Plus meetings come in.”
♫
Said on The Exit Five Podcast
Know what your top 25 target accounts said this week before you send the video
Verbatim Team, from The Art of Service, is USD 299 a month for 5 seats and includes shared watchlists of up to 100 names. ABM teams import their top 25 accounts and the leaders at each one, and get an alert the morning after any of them speaks on one of 900+ podcasts, with the exact quote and a link to the second. The same moments can be searched inside Claude over MCP, so personalised outreach starts from the account's own words.
Updated
This is for ABM teams whose
- Personalisation is built on guesses.
- Intent scores have no words behind them.
- Account list is a running argument with sales.
- Personalised video scripts still sound generic.
Framework
The Account Ear Map
It shows your target accounts by how recently their leaders spoke, so the next message goes to the ones with something fresh to quote.
How do you run a 25-account watchlist in 4 steps?
- Pick the 25 with sales. Use past pipeline, open engagement and product signals, as the best ABM teams describe.
- Import the list. Paste names one per line or upload a CSV with the name first, on the account page. Team holds up to 100 names, so add the leaders at each account too.
- Read the morning alerts. When an account's leader speaks on a podcast, the exact quote arrives the next morning, with a link to the second.
- Write from their words. Open the video or email with what the leader actually said, and keep the link so sales can hear it.
The Account Ear Map is the picture of step 3: accounts move inward as they speak.
Why a spoken quote instead of an intent score?
An intent score says an account might be interested. A podcast quote says what its leader thinks, in their words, with a date and a second you can play. That is something a rep can open a conversation with, and something a video can reference without guessing. Verbatim does not promise meeting rates: the results an ABM lead reported belong to that campaign. What Verbatim adds is the words, sourced and on time.
Frequently asked questions
How do I personalise ABM outreach at scale?
Start from what each account's leaders actually said, not from inferred intent. Verbatim Team watches up to 100 names across 900+ podcasts and alerts you the morning after one speaks, with the exact quote and a link to the second. It costs USD 299 a month for 5 seats, so marketing and sales share one list.
How many accounts should an ABM pilot target?
Many teams start small enough to personalise by hand; 25 accounts picked with sales is a common, workable size. Verbatim Pro watches 25 names for USD 29 a month; Verbatim Team watches up to 100, enough for 25 accounts and their leaders, for USD 299 a month.
Can I get alerts when a prospect speaks on a podcast?
Yes. Add the prospect or the company to your Verbatim watchlist and an alert arrives the morning after their name is said on any of 900+ business and technology podcasts. Each alert has the exact quote, the show, the date and a link that plays from the second.
Can I search those quotes in Claude?
Yes, on Verbatim Team. The MCP connection lets Claude or another AI client that accepts a remote MCP server search the same library and run client-pack reports, so you can ask what a target account's leaders said this quarter and get sourced quotes back inside the conversation.
What does Verbatim Team cost?
Verbatim Team is USD 299 a month for 5 seats, or USD 3,588 a year billed once, cancel any time. It includes shared watchlists of up to 100 names, full archive search, the REST API and MCP. Verbatim Pro, USD 29 a month, covers one person with a 25-name watchlist.
How do I import my account list?
On the Verbatim account page, paste names one per line or upload a CSV with the name in the first column. A header row starting with name is skipped, duplicates are skipped, and names are added up to your plan's watch limit. Export the list from your CRM as a CSV first.
Send the video with their words in it
USD 299 a month for 5 seats and 100 watched names, cancel any time.
Set up my 25-account watchlist