Live teardown for agency owners: what your buyers said on podcasts this month

The Agency Owner Teardown, from Verbatim by The Art of Service, is a free live online session in which one volunteer agency's offers are read against what buyers and operators said on 900+ podcasts in the last 30 days. Attendees watch a brief built live: buyer pains, recipes that worked, new lanes and next moves. Register your interest and dates are emailed to you, or volunteer your agency. Afterwards, the Verbatim Advisory Monthly brief does the same privately each month for USD 297.

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Who is coming

Registration is open. Early registrations hear about each date first, by email.

Register interest

This is for agency owners whose

an agency community founder: 65 to 70 owners came to the first dated event
“We put some dates on the calendar through an event, like it was our first annual event. I think there was maybe 70 people or something, 65, 70 people that showed up the first one, which was awesome.”
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Said on The CEO's Heart for Service | Scaling Business Without Compromise
Growth tactic 70 people attended (around 65-70) Share this moment

Framework

The Room to Rhythm Bridge

It shows how one dated live room becomes a monthly rhythm: five planks, the same five a monthly brief walks every month.

The Room to Rhythm BridgeIt shows how one dated live room becomes a monthly rhythm: five planks, the same five a monthly brief walks every month. Offers read: the volunteer agency's offers, as its site states them. Buyer pains: pains buyers said out loud that those offers already solve. Recipes: delivery moves that worked, with the numbers operators gave. New lanes: demand the agency does not serve yet. Next moves: two to four moves, each with a 14-day first test.One datemonthlyOffers read: the volunteer agency's offers, as its site states them11. Offers readthe volunteeragency's offers, asits site states themBuyer pains: pains buyers said out loud that those offers already solve22. Buyer painspains buyers said outloud that thoseoffers already solveRecipes: delivery moves that worked, with the numbers operators gave33. Recipesdelivery moves thatworked, with thenumbers operatorsgaveNew lanes: demand the agency does not serve yet44. New lanesdemand the agencydoes not serve yetNext moves: two to four moves, each with a 14-day first test55. Next movestwo to four moves,each with a 14-dayfirst testThe Room to Rhythm BridgeIt shows how one dated live room becomes a monthly rhythm: five planks, the same five a monthly brief walks every month. Offers read: the volunteer agency's offers, as its site states them. Buyer pains: pains buyers said out loud that those offers already solve. Recipes: delivery moves that worked, with the numbers operators gave. New lanes: demand the agency does not serve yet. Next moves: two to four moves, each with a 14-day first test.Offers read: the volunteer agency's offers, as its site states themOffers readthe volunteer agency's offers, asits site states themBuyer pains: pains buyers said out loud that those offers already solveBuyer painspains buyers said out loud thatthose offers already solveRecipes: delivery moves that worked, with the numbers operators gaveRecipesdelivery moves that worked, withthe numbers operators gaveNew lanes: demand the agency does not serve yetNew lanesdemand the agency does not serveyetNext moves: two to four moves, each with a 14-day first testNext movestwo to four moves, each with a14-day first test
Left pier, one dated session; right pier, the monthly brief; each plank is one step of the teardown, in the order it is done live.

What happens in an agency teardown, in 5 steps?

  1. The offers are read. One volunteer agency's offers, taken from its own site.
  2. Buyer pains are played. Moments from the last 30 days where buyers described problems those offers solve, each played from the second.
  3. Recipes are shown. Delivery moves other operators reported working, with their numbers.
  4. New lanes are named. Demand the agency does not serve yet.
  5. Next moves are set. Two to four moves, each with a first test.

Nothing is scripted: the evidence is whatever the library holds that month.

Can my agency be the one torn down?

Yes. Choose "Volunteer my agency" in the form and add your website. A volunteer is contacted by email before a session and agrees to it first; nothing is shown live without that consent. Dates are emailed to everyone who registers. There is no fixed day yet, and recordings are not promised. If you want the same reading privately, the Verbatim Advisory One brief is USD 497, or the Monthly brief USD 297 a month, cancel any time.

Register interest in the Agency Owner Teardown

Leave your details and the dates are emailed to you; volunteers are contacted before a session.

We use your email only to reply about this. See our privacy policy.

Frequently asked questions

How do agencies stand out right now?

By describing their offers in the words buyers use this month, not the words agencies use. The Agency Owner Teardown shows one agency's offers read against what buyers said on 900+ podcasts, free and live, so you can see the method before applying it to your own agency.

What is an advisory teardown?

A live session in which Verbatim reads one business's offers against what operators and buyers said on podcasts, step by step, with every quote played from the second. The Agency Owner Teardown is the version for agency owners. It is free; register your interest and dates are emailed to you.

Can my agency be the one torn down?

Yes. Register and choose Volunteer my agency, with your website. Volunteers are contacted by email before a session and agree first, and nothing is shown live without consent. If you would rather keep it private, the Verbatim Advisory One brief does the same for USD 497.

What do I get after the session?

The method, and a list of where to look in your own market. Attendees can continue with the Verbatim Advisory Monthly brief, USD 297 a month, which does the same reading privately for their own agency each month, delivered within two business days and read by a person before it is sent.

How much is the Monthly brief?

The Verbatim Advisory Monthly brief is USD 297 a month, cancel any time. Each brief covers buyer pains your offers already solve, recipes that worked, new lanes, traffic recipes and a short build agenda, with every quote linked to the second it was said. One brief on its own is USD 497.

Is there a replay?

Recordings are not promised. Register your interest and the dates are emailed to you, so you can attend live. To see the full output of a brief without waiting, read the Verbatim Advisory sample, an unedited brief written for Verbatim itself, with every quote linked to the second.

Watch one agency read against its buyers

Free and live. Register and the dates come by email.

Register interest