“I would hit every single one-off client and pitch them a retainer… even if 10% of them are interested, that's three to four new recurring clients.”
CM
Clay Mosley
Freelance to Founder ·
Where do agencies find fresh proof and stories for client work?
Verbatim for agencies, from The Art of Service, gives marketing, growth and content agencies a daily supply of short, attributed quotes from founders, executives and operators on 900+ business and technology podcasts, every one playing from the second it was said. Pro, USD 29 a month, covers 50 topics in your own words and a watchlist of 25 client terms. Team, USD 299 a month for 5 seats, adds the full archive and shared watchlists. Verbatim Advisory, USD 497 for one brief, gives each client a private brief built from what operators said.
Updated
For the work agencies ship every week
- Fresh proof for a deck: an operator who did the thing, with a link that plays at the second.
- Buyers' own words for copy, headlines and hooks, instead of a persona document.
- A watchlist of each client's category, competitor terms and buyer phrases.
- Another view when a client's claim needs the counter-voice beside it.
- An Advisory brief per client, delivered within two business days.
- CSV export so the moments drop straight into the content calendar.
Framework
The Proof Shelf
It gives every client a shelf of operator moments that restocks daily, so the next deck, post or landing page starts from something a buyer said rather than a blank page.
How does an agency use buyers' own words in copy?
Persona documents describe a buyer. The Verbatim library lets the buyer describe the problem. The Proof Shelf is how an agency keeps that supply running for each client.
- Set the shelf. On Pro, name up to 50 topics in your own words and put 25 terms on the watchlist: the client's category, competitor names, the phrases their buyers use. Team shares a watchlist of up to 100 terms across 5 seats, so the whole account team sees the same shelf.
- Read the morning restock. When a watched term is said on one of 900+ business and technology podcasts, the alert arrives next morning with a short, attributed quote that plays from the exact second.
- Pick by role and number. A headline needs a phrase; a case page needs a figure. Search returns both, with the speaker's role and the numbers they gave.
- Keep the counter-voice. On contested claims, Another view shows the operator who said the opposite. Put it in the deck before the client finds it.
- Ship with the link. The quote goes into the copy with its link to the second. The client, and the client's buyer, can press play.
CSV export on Pro and Team moves the picked moments into the content calendar.
Can an agency run Verbatim Advisory for a client?
Yes. Verbatim Advisory is a private written brief about one business, built from what operators said on 900+ podcasts: buyer pains the business's offers already solve, delivery recipes that worked with numbers, new lanes, traffic recipes, and a short Build Agenda with ready-to-run build prompts. One brief is USD 497. The Monthly brief is USD 297 a month, cancel any time.
Order it with the client's business as the subject. It is delivered within two business days and read by a person before it is sent. Every quote links to the second it was said; if a link is broken or an attribution wrong, we refund.
A full, unedited example, written for Verbatim itself, is at /advisory/sample. The case study shows how Verbatim used its own brief to build its guides, which is the same move an agency makes for a client.
Frequently asked questions
Can I use Verbatim quotes in client work?
Every quote on Verbatim is short, attributed, and links to the exact second it was said on the podcast, so client work can cite the moment and let the reader press play. The full episode belongs to its publisher, and shows can ask to be removed at /takedown. Verbatim Pro, USD 29 a month, includes CSV export for moving picked quotes into a brief or calendar.
How many clients can one Verbatim account cover?
Verbatim Pro, USD 29 a month, gives 50 topics in your own words and a watchlist of 25 names or phrases, which covers a handful of client categories. Verbatim Team, USD 299 a month, gives 5 seats and a shared watchlist of up to 100 terms, so an account team can split terms across clients and all see the same alerts.
What is Verbatim Advisory for an agency client?
A private written brief about the client's business, built from what operators said on 900+ podcasts: buyer pains their offers already solve, recipes that worked with numbers, new lanes, traffic recipes and a Build Agenda. One brief is USD 497; the Monthly brief is USD 297 a month, cancel any time. Delivered within two business days, read by a person first.
Does Verbatim export the quotes?
Yes. Verbatim Pro, USD 29 a month, includes CSV export. Verbatim Team, USD 299 a month for 5 seats, adds a REST API and an MCP endpoint, so quotes with speaker, show, episode, date, time, numbers and listen link flow into your own tools, including AI clients such as Claude and ChatGPT that accept a remote server URL and header.
Is there a free plan to test Verbatim?
Yes, and it is not a trial. The Free plan, USD 0, gives a Monday brief on 3 topics, search of the last 7 days, 10 searches a day, and every quote playable at the second, for as long as you like. Pro and Team are monthly, cancel any time, with access to the end of the paid period. Full wording is on /refunds.
Start the next deck from what a buyer said
A shelf of operator moments per client that restocks every morning, and an Advisory brief when a client needs the whole picture. Verbatim Team is USD 299 a month for 5 seats.
Start Team