“They paid us like a few thousand dollars for this analysis”
♫
Said on Unit Economics
How much does a custom market analysis cost?
Verbatim Custom analysis, from The Art of Service, is a one-off analysis of your market built from what operators said on 900+ business podcasts, quoted by hand on request. There is no list price, because the cost depends on the question, the date range and your deadline. Gerard Blokdyk, founder of The Art of Service, scopes each request and replies by email with a fixed quote before any work starts. Every finding links to the second it was said.
Updated
A custom analysis fits when you want
- one answer, not a subscription
- too much spoken evidence to hear yourself
- a fixed quote first, before any work starts
- every claim traceable to the second it was said
Framework
The Quote Ledger
It shows what a quote for a custom analysis is made of, row by row, so you can see what you are paying for before you ask.
What decides the price of a custom analysis?
Three things decide the quote, and the form below asks for all three.
- The question. A narrow question about one market is quicker to answer than a broad one across several.
- The window. The last 30 days of episodes is a smaller pile than the full archive.
- The deadline. A date that suits the work costs less than a rush.
Gerard reads the request against the library first. If the library cannot answer the question well, the reply says so instead of quoting. If it can, you get a fixed price and a delivery date by email, and nothing is charged until you accept.
Custom analysis, One brief or Monthly brief?
| Compare | Custom analysis | One brief | Monthly brief |
|---|---|---|---|
| Matched to | one market question | your offers | your offers, every month |
| Price | quoted by hand | USD 497 once | USD 297 a month |
| Delivery | date agreed in the quote | within two business days | within two business days, monthly |
| Every quote linked to the second | yes | yes | yes |
If your real question is what your business should build next, the One brief is the faster route. If you need a count of what operators said about a market, ask for a custom analysis.
Frequently asked questions
How much does a custom market analysis cost?
Verbatim Custom analysis has no list price. Each one is quoted by hand against the question, the date range of episodes and your deadline. Gerard replies by email with a fixed price and a delivery date before any work starts, and nothing is charged until you accept. For a fixed price today, Verbatim Advisory One brief is USD 497.
Custom analysis or monthly market brief?
Choose Verbatim Custom analysis when you have one bounded market question and want the evidence once. Choose the Verbatim Advisory Monthly brief, USD 297 a month, when you want buyer pains, delivery recipes and new lanes matched to your offers every month. Many people start with one question and move to the monthly brief once they trust the evidence.
How long does a one-off analysis take?
It depends on the question and the window, which is why the form asks for your deadline. The quote Gerard sends states a delivery date against that deadline before you accept anything. For a fixed turnaround on a brief about your own business, Verbatim Advisory One brief is delivered within two business days.
Can I get a fixed quote first?
Yes. Every Verbatim Custom analysis starts with a fixed quote by email: the scope, the price in USD and the delivery date. If the library cannot answer your question well, the reply says so and does not quote. You pay only after you accept the quote, so there is no open-ended bill.
What sources are used?
Only the Verbatim library: short, attributed quotes from founders, executives and operators on 900+ business and technology podcasts, updated every day. Every finding in a Verbatim Custom analysis links to the exact second it was said, so anyone can check it by pressing play. Quotes are short; the full episode belongs to its publisher.
Can it become a monthly brief?
Yes. If a Verbatim Custom analysis answers your question and you want the same kind of evidence every month, the Verbatim Advisory Monthly brief is USD 297 a month and can be cancelled at any time. It is matched to your offers rather than one question, and every brief is read by a person before it is sent.
Ask for a fixed quote
Send the question, the window and the deadline. The price comes back by email before any work starts.
Request a quote