“I get like 10, 15, 20 pitches a week. And I think 90, 95% are AI generated. But I still, I go through it and see.”
♫
Said on A Beginner's Guide to AI
How do PR teams track what executives say on podcasts?
Verbatim for PR and communications teams, from The Art of Service, tracks what executives say on 900+ business and technology podcasts. Put a name, a brand or a phrase on a watchlist and get a next-morning alert when it is said, with a link that plays from the exact second. Pro, USD 29 a month, watches 25 terms. Team, USD 299 a month for 5 seats, shares a watchlist of up to 100 terms across the team and searches the full archive. Every quote is attributed, and anyone can press play.
Updated
What a comms team gets
- A watchlist on your executives, your brand and the names you compete with.
- Next-morning alerts when a watched term is said on a podcast.
- Spokespeople and story angles found in what operators are already saying.
- A source anyone can play: every quote links to the second it was said.
- Another view when a claim about your market is contested.
- Full-archive search on Team for the back story behind a quote.
Framework
The Mention Ledger
It keeps a running record of every podcast moment that names your executives, your brand or your market, each one playable and ready to turn into an angle.
How do you find a spokesperson or a story angle in the library?
The Mention Ledger is a daily habit for the comms desk.
- Watch the names. On Verbatim Pro, put up to 25 names or phrases on the watchlist: your executives, your brand, the product category, the people and brands you compete with. Verbatim Team shares a watchlist of up to 100 terms across 5 seats.
- Read the morning alert. When a watched term is said on one of 900+ business and technology podcasts, the next-morning alert carries a short, attributed quote that plays from the exact second.
- Find the voice. Search by topic in your own words to see which operators are already talking about the subject you want to place. An executive who explains a thing well on a podcast is a spokesperson you can brief, and an angle you can pitch.
- Check the other side. On contested claims, Another view shows the operator who said the opposite. A story that already knows the counter-view holds up better.
- Keep the ledger. CSV export on Pro, and the REST API and MCP on Team, keep every mention with its speaker, show, episode, date, time and listen link.
Why does a playable second matter to a comms team?
A paraphrase can be argued with. A quote that plays from the second it was said cannot. On Verbatim every quote is short, attributed, and links to the exact second on the original episode, so a journalist, an executive or a colleague can check it in one click.
That changes three things for a comms team. A mention of your executive arrives as their own words, not a summary. A claim about your market comes with the operator who made it and, where contested, the one who disagreed. And a story angle you pitch carries a source the reader can play rather than a line they have to trust.
The full episode belongs to its publisher, and shows can ask to be removed at /takedown. How quotes are chosen is on /how-we-quote; live accuracy and coverage numbers are on /quality.
Frequently asked questions
Can Verbatim alert me when my CEO is quoted on a podcast?
Yes. Put the name on the watchlist and Verbatim sends a next-morning alert when it is said on one of the 900+ business and technology podcasts it tracks, with a link that plays from the exact second. Verbatim Pro, USD 29 a month, watches 25 names or phrases. Verbatim Team, USD 299 a month for 5 seats, shares a watchlist of up to 100 terms.
How many names can a comms team watch?
Verbatim Pro, USD 29 a month, gives one person a watchlist of 25 names or phrases plus 50 topics in your own words. Verbatim Team, USD 299 a month, gives 5 seats a shared watchlist of up to 100 terms, so executives, brand names, competitor names and market phrases can all be watched at once and every seat sees the same alerts.
Can I share a Verbatim quote with a journalist?
Every Verbatim quote is short and attributed, and links to the exact second it was said on the original episode, so a journalist can press play and hear it. Quotes are kept short; the full episode belongs to its publisher. Verbatim Pro includes CSV export, and Verbatim Team adds a REST API, for keeping a record of what was shared.
Does Verbatim cover my industry's podcasts?
Verbatim tracks 900+ business and technology podcasts and the library updates every day. Every show in the library, with its moment count and how shows are chosen, is listed at /podcasts, and you can suggest a show there. Verbatim Team, USD 299 a month, searches the full archive; Pro searches the last 30 days; Free the last 7.
Which plan suits a PR or communications team?
One person watching a short list fits Verbatim Pro, USD 29 a month: 25 watchlist terms, 50 topics, 30 days of search, CSV export and Another view. A team fits Verbatim Team, USD 299 a month for 5 seats: a shared watchlist of up to 100 terms, the full archive, REST API and MCP. Both are monthly, cancel any time, with no trial and a Free plan that stays free.
Know what was said the morning after it was said
A watchlist on your executives and your market, a playable second for every mention, and the counter-view beside every contested claim. Verbatim Team is USD 299 a month for 5 seats; Pro is USD 29 a month.
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