What media and content operators say is growing an audience. The 12 strongest moments from named speakers, word for word, each playable from the second it was said. Updated .
“I pretty much have at least every day from 8 a.m. to 11 a.m. open for free creative writing time, working time, doing things like recording this podcast.”
“Long form content for short form content and batter it into the production… AI ingests entire video and clips it.”
“I knew the value of being consistent in uploading stuff and just notifying everybody that we're still here and we have a new product here and there. Is this email list? Yeah, newsletters and stories, posts.”
“‘No matter how much you’re in media now, nobody knows who the hell you are.’”
“We were indeed a 100% referral only planning practice, which means that we spent $0 on marketing, $0 on events, $0 on social media and any of that.”
“We're left with $18, so $100 sale minus $30 of cost of goods, minus $6 for TikTok, minus $15 for the creator, minus $20 for GMV Max, minus $8 for fulfillment and shipping, minus $3 for returns equals an $18 contribution margin.”
“It tells you… this piece of content isn’t optimized for an agent to read… it reduced your referrals by 65%.”
“I can just say like, we're gonna, we're gonna start and grow a YouTube channel, right? Which is something that we should have done years ago in my business.”
“I love Gemini for Gemini gives you the most tokens, but I love it for multimodal. So we do a lot with video, obviously. And so Gemini is great for video, but also when we're analyzing our YouTube stats”
“I’m going to sit down for two days and do two months worth of content and then use that schedule feature on Instagram.”
“Another perhaps the most efficient of all when I occasionally dip into some industry research is YouTube. And you'd be surprised how many owners of X random type of small business have channels about what it's like to be in that business.”
“She suggests running a small event or content series as an MVP to test communication, trust, and outcomes.”
Summaries smooth out the specifics: the number, the caveat, the thing that went wrong. A short quote with the moment attached keeps them, and lets you hear the tone. Quotes are short extracts linked to the publisher’s episode. How we quote.