Marketing and demand: what operators said this week

“We just did a big ad campaign and we hired a celebrity. We talked about being your, you know, being your best friend and really tried to go a different angle where we, we appealed to the humanity of people, not just agents and brands, you know, AI.”

“Long form content for short form content and batter it into the production… AI ingests entire video and clips it.”

“Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead.”

“I can tell Claude to go and, you know, create a mailing campaign and instantly push and review it to these people in my mailing system.”

“You could just go into the software and pick out one of our new campaign packs… hit a button and install that into your Acton instance”

“It tells you… this piece of content isn’t optimized for an agent to read… it reduced your referrals by 65%.”

“The bond market is a multiple of the size of the equity market. Oh, yes. 3x, 4x, something like that?”

“We've got roughly about 200 different brands in our marketplace and that's continuing to grow.”

“I’m going to sit down for two days and do two months worth of content and then use that schedule feature on Instagram.”

“I travel and I go to every single one of these different organizations for the disabilities in every state. And I give them the demonstration. And we have a 30% demo to pre-order conversion rate.”

“We've deliberately kept the room small because I want these events to be like a genuine conversation.”

“My website, we spend five or $6,000 a month just on ads. We make 150 grand off of that.”