“After your team has gone through the process once, they should continue to ask prospects and new clients how they conducted their research and to what degree AI shaped their short list.”
Matt Bowman · CX Files · Matt Bowman - Is AI Putting Your Company on the Buyer's Shortlist?
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What was described
institutionalize the question-leadership process by repeatedly asking prospects how AI shaped their short list and tracking public answers
Said nearby on the same subject
“We're going to take their Gantt chart and I'm going to put that into artificial intelligence and then take their material list, put that into artificial intelligence. And I'm going to lay out their material delivery based on their needs of their project when they need it”
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Said on The Builders Ladder: Business Growth Strategies for Residential Construction Businesses
“Closing the first meeting with an assertive assumption rather than asking if the prospect has any questions increases the chances the prospect will schedule a second meeting”
“One last idea is a surprise check in about a week or two into the onboarding process, ideally on video and ideally from the owner or a partner. Send a short loom video checking in, letting them know you've got an eye on how things are going and asking if there's anything on their mind they want to talk through.”