Eric Hubbard · The Best Practices Show with Kirk Behrendt · 1112: The Patients Your Marketing Report Can't See: How AI Is Quietly Changing Dental Patient Flow - Eric Hubbard
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Add a field in the patient management system/CRM to record that the patient heard about the practice via AI (e.g., ChatGPT) and capture the specific search phrase
“Within two months, Relevance had me in the one or two spot… practice was getting around 10 new patients a month… Relevance had me around the 30 new patients per month… currently averaging about 40 new patients per month”
“I’d say a patient base of at least 3,000, right? ... the higher the patient base number, the more the patients are coming to the office for the systems and less to the personality of the doctor.”
“You should be seriously considering basically three systems, your CRM, your agency management system and your AI platform.”
“Getting a system to curate reviews, to solicit them from your patients, and then to use them in your marketing… helps not just with findability for Google, but for AI citations”
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