“What did not feel so great at the time was it the budget to do an event like this was basically going to be close to $40,000. I did not have $40,000 lying around. But I decided that I was going to make that investment, I really felt that this was a strategic risk.”

“We've actually pivoted our large group training from high intensity interval training to high intensity resistance training to add more resistance in the programming.”

“I have a community of about 600… we do a weekly live coaching call, monthly masterclass, body-doubling sessions, and are building 24-hour support with hosts”

“We're launching a program called Fit Body Forever, which is a small group training. And that program, it's geared towards adults over 60.”

“I ran the strategic events portfolio. So that's about probably 300 or so events annually.”