How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
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tested promotional pricing like “two for $9” versus “six for $9” to drive trial
two for $9, six for $9
“What happens is companies make these promotions and then they stop talking about it but the promotion still is on the books. Remember that years back, the price match guarantee? What I would do is I went and I found a cheaper one and I was like, hey, based on your website, you still have this price match guarantee.”
“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
“‘The promoters halved the price… the $11 might have to be lowered… bankers were considering recutting the price… as low as $6’”
“They will hold this construction price for two months… as long as you can get your sales in two months, then we're good at that price”
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