“Boxing was my first love. I knew the sport was broken and as it started to decline, I know how to fix it”

The Diary Of A CEO with Steven Bartlett · Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!

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1:24:40

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What was described

Claims that building a combat-sports brand in boxing is possible despite critics saying the sport is 150 years old and unchangeable

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“When we bought this company, ESPN would not cover us… January 1st, we're on ESPN with one of the biggest deals they've ever cut in combat sports history.”
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“I said, "I know what you're thinking… What could I possibly learn from a professor who's 12 years old?" and the audience laughed.”
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Adam Grant
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Why it worked Share this moment
“We support over 150 partners to build their capability… about 150 partner organisations and then I'd say about 70 that we work closely with.”
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Said on The SME Stream
How they work 150 partners, 70 closely worked with Share this moment
“I worked under this guy for like three years… I did everything from boxing to corner work… I was a referee in fights. I managed guys, everything you could possibly do.”
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Said on Tony Robbins Podcast Daily
How they work Share this moment

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