“We have two field guys when we first bought the company at 4.5M revenue ... now eclipsing 9M run rate revenue, we still have two field guys”
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Said on Acquiring Minds
Podcasts - RealAgriculture · Alberta referendum results, farm profitability, and pesticide labelling | RealAg Radio Oct 20, 2026
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matches fertilizer and production costs to the gross revenue potential of each field or sub-field rather than applying a uniform rate
“We have two field guys when we first bought the company at 4.5M revenue ... now eclipsing 9M run rate revenue, we still have two field guys”
“We're going to invent a product that sells for exactly $100. And this is actually a really good TikTok shop product because it has 70% gross margins, meeting our landed product cost is $30”
“We hired sales people ... in waves ... we waited until the 12 month point ... gross revenue retention rate ... was a good 15 percentage points less”
“Hardware brought in a much bigger 307 billion in revenue but with a gross margin of only 37 it produced about 113 billion in gross profits”
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