“The Super Bowl, which we had earlier this year on NBC, which reached about 137 million viewers at its peak, and that's across, again, all of our platforms”
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Said on Decoder with Nilay Patel
Decoder with Nilay Patel · Why Peacock is making a huge bet on YouTube
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reached over 225 million viewers in 17 days across major live events (Super Bowl, Olympics, NBA All-Star Game)
225 million viewers
“The Super Bowl, which we had earlier this year on NBC, which reached about 137 million viewers at its peak, and that's across, again, all of our platforms”
“It racked up a record breaking 4 billion social media impressions… every single post… worth more than a Super Bowl ad in terms of reach.”
“Two US Spot link ETFs ... took in almost $20 million in September ... $9.5 million flowed ... together, they hold about $225 million”
“We traveled to 28 different communities. Over 30,000 kilometers, the team traveled across Canada from the Yukon right to Newfoundland to bring it city-specific events to different communities across the country.”
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