“It racked up a record breaking 4 billion social media impressions… every single post… worth more than a Super Bowl ad in terms of reach.”
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Said on Good Bad Billionaire
Decoder with Nilay Patel · Why Peacock is making a huge bet on YouTube
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aired the Super Bowl on NBC reaching about 137 million viewers at its peak across all platforms
137 million viewers
“It racked up a record breaking 4 billion social media impressions… every single post… worth more than a Super Bowl ad in terms of reach.”
“In 17 days, we reached over 225 million viewers.”
“In 2025, that was about 9 million people. This year, it's over 15.8 million people that follow across all social sites. So 3.4 on Instagram being one of the largest, 2.3 million on YouTube”
“He literally took all of our credit cards and put them all in a bowl of water in the freezer to physically represent not using it again.”
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