“He was running around ... doing work for that launch just on the phone with his Dot, talking it through different video edits.”
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Said on The Every Podcast
“It racked up a record breaking 4 billion social media impressions… every single post… worth more than a Super Bowl ad in terms of reach.”
Good Bad Billionaire · Khaby Lame: The billion-dollar shrug
Play from 14:50
14:50
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What was described
Launched a limited-edition Boss × Khaby capsule collection and used his videos to promote it
4 billion social media impressions
Said nearby on the same subject
“…Marques just launched his iPhone 18 review, getting 20 million views…we have the integration at the back end of that video…and the Best Buy component being like traditional retail expansion.”
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Said on Marketing Operators
“Khaby bombarded Rigio with over 100 messages… it worked. When he saw Khaby's name popping up… he clicked on the profile.”
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Said on Good Bad Billionaire
“They made this video and they engineered it to go viral and they got help from YouTube that promoted it and they got help from tech billionaires like Bill Gates and Mark Zuckerberg who were in the video who promoted it.”
♫
Said on On the Media
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