The AI in Business Podcast · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Implemented a data-first, data-driven culture by establishing baseline metrics and continuous monitoring of AI spend and outcomes
“You have to widen the purview that you're looking at each control through now that you have this AI tooling. And then you have to go through and reconnect it in a continuous way to make sure it's monitored”
“Implement access logging, least-privileged principles, and monitoring for unusual queries against HR systems.”
“So I think it's really important for smaller companies to establish clear metric definitions, data ownership, decision rights, and an honest driver-based forecast and a cadence that is connecting strategy to resources.”
“The two metrics… average spend (ATV) and items per transaction (UPT)… they are the most controllable metrics… top performers always have high ATV and UPT”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.