Add To Cart: Australia’s eCommerce Show · Forever New Went Global on Shopify by Building as Little as Possible with Convert Digital | #679
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choose partners by asking senior vendors about product roadmap and AI investment, dropping those that didn't align
“Most of us don't love the idea of steering meetings, but they were essential for this project. At Forever New, the senior people were in those meetings, including the founder, asking questions and challenging the team.”
“Think about how to create guardrails for those vendors… living and breathing by those numbers is probably the most important thing”
“I don't sign the definite term sheet until I get the founder to sign on the joint product roadmap.”
“If they're at the gym, CrossFit, yoga… they’re already choosing to invest in their health. Those are the type of clients we want to work with.”
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