“Do you guys spend a lot of money on traditional advertising? Zero.”

TBPN · OpenAI Uncovers Spy Device, Apple x LG, Home Devices Tier List | Thomas Neckel, Kabir Jain, Danielle Axman, John Urschel, Nicolas Sharp, Jason Ballard, Erik Bernhardsson, Josh Tyrangiel, Aida Baradari

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What was described

Spend zero on traditional advertising

Zero

Said nearby on the same subject

“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Why it worked Share this moment
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
Business model $10/month; 40% of expenses covered; target 5% audience share Share this moment
“It just grew from there. It's all been word of mouth. I haven't spent a dollar on advertising.”
DE
Dave Ebdon
The Quiet Operator ·
Growth tactic Share this moment

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