“I pull up the intro photo… That's a crack… I show her the photograph and say we talked about this”
♫
Said on The Best Practices Show with Kirk Behrendt
Tony Robbins Podcast Daily · Sara Blakely: How She Built SPANX from the Ground Up
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Laminated a before-and-after photo of her own butt showing the product’s effect and used it as a sales prop
“I pull up the intro photo… That's a crack… I show her the photograph and say we talked about this”
“Every woman should have her own person that represents her and you know like a business manager of their own”
“The first showing is online, whether that's us emailing photos to a high-end client privately or them seeing it on the internet”
“Approach your forecast… by product… laid out as clearly as possible with assumptions and then showing that as evidence to an auditor”
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