“I took a picture of my own butt, laminated it in before and after, and showed people… this is before and this is after.”

Tony Robbins Podcast Daily · Sara Blakely: How She Built SPANX from the Ground Up

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4:42

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What was described

Laminated a before-and-after photo of her own butt showing the product’s effect and used it as a sales prop

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“I pull up the intro photo… That's a crack… I show her the photograph and say we talked about this”
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“The first showing is online, whether that's us emailing photos to a high-end client privately or them seeing it on the internet”
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