“If you don't already have an MSA with a major health plan, that's a 13 to 14 month. If you have great relationships with those folks, that's a 13 or 14 month sale cycle.”

“Take risk on it with a health plan and say, we'll take 20% of the savings. That kind of model and mindset is not typically found in those type of consumer, publicly traded.”

“One of the goals we have is to eventually run and facilitate discussion sessions after the performances about the themes in the book, particularly the themes of, you know, women's health, of mental health and kind of cycles of violence and gendered violence”

“Our colleagues at the lab at Public Health Ontario implemented in sort of the way I describe it as sort of a pilot test sort of model, having individuals collect specimens for measles PCR testing on their own for individuals with suspect measles to test themselves.”

“They stopped running aggressive seasonal sales campaigns last year and redirected that budget into community building and optical health education.”