“We ran an aggressive at times unorthodox campaign that brought people together... we flipped that district with 51% of the vote”
JT
James Tallarico
The Daily ·
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · How DTC Brands Build Loyalty Without Discounts
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stopped running aggressive seasonal sales campaigns and redirected that budget into community building and optical health education
“We ran an aggressive at times unorthodox campaign that brought people together... we flipped that district with 51% of the vote”
“We have what we call a 52 week marketing campaign…we change up their content and their messaging, seasonal or quarter.”
“I did two campaign stops at two different universities early on with Abdul Al-Sayed.”
“You could do a different marketing strategy that isn't reliant on you running a sale because you don't want to run like a 15% off sale in October. And then on Black Friday, you run 20% or 25% off.”
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