“I've seen million-dollar, $2 million differences in evaluations based on the same OM and T12s.”
FP
Frank Patilano
Ironclad Underwriting Podcast ·
Property Investment & Wealth Creation Australia | The Michael Yardney Podcast · The Great Australian Property Shuffle: Where Future Demand Is Heading | Simon Kuestenmacher
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recommended evaluating regional towns based on distance to major CBDs and remote-work potential
“I've seen million-dollar, $2 million differences in evaluations based on the same OM and T12s.”
“7% of potential customers buy based on just knowing how great you are, how great you are in your industry, your accolades, your degrees, your certificates.”
“AI will recommend to test, prioritize the test based on business impact, make a recommendation about implementation… you still have to approve it, to publish it and run it.”
“Step one, ask an assistant about your own business the way a customer would. Ask who it recommends in your town for your main service. And listen to what it says and what it gets wrong. That 30-second test tells you exactly where you stand”
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