What Brands Want? · The Messy Middle: How to Connect Creative, Media, and AI at Enterprise Scale
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spreads the adoption of Clinch internally by starting with one team, then adding data team, then media team, letting the benefit cascade organically
“Monthly status reviews of the program with your key leadership team members, making sure that communications are frequent and relevant and cascaded through the organization”
“The most efficient way to get people in is to just sit with them, spend a couple of hours. And then two hours down the line, you see people's eyes just they're like, I want more of this. And then you immediately start getting like a person in the team and it spreads and spreads.”
“You give team A asterisk 6.1 and team B asterisk 6, then you see ... compare team A's output to team B's output, were there more errors or uncaught bugs”
“He would really let the team experiment and explore, try different things on social media, try different things on YouTube… it worked really well”
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